Visualize Your Web Visitors - Crazy Egg

Posted in Web Analytics - 2 Comments »

Crazy Egg is one of those services that somehow slipped under my radar. Initially I passed this off as yet another poor attempt at visualizing your visitors–boy was I wrong.

I signed up for an invitation for this service way back in 2006 and it just recently crossed my path again.

Crazy Egg does a remarkable job visualizing your visitors for you. It’s all done in a Flash interface that works very well together.

They have a couple different views–link overview, heatmap and confetti.

The link overview gives you details on how many clicks each link received and where the users came from (Google, Direct, etc…).

The heatmap is my favorite and is shown below. This is the first time I’ve seen a heatmap pulled off this well.

crazyegg-heatmap.png

The final view is called “Confetti” and is extremely practical. This lets you drill down your clicks based on referrals, browsers, platforms, screen sizes and more. It’s easiest to show you, so I’ve included a screenshot below.

crazyegg-confetti.png

Web analytics are good. This is great!

Crazy Egg does an amazing job of showing you how and where your visitors are clicking.

Why is this useful?

This is useful for a number of reasons.

  • Allows me to lay out content more efficiently
  • Allows me to see at a glance what copy works and what doesn’t
  • Allows me to find best ad placement
  • Allows me to remove items that aren’t working and find better alternatives
  • Allows me to see what types of users do what, IE “Google” visitors subscribe to the newsletter more

The list goes on and on.

I’ve seen services that try to visualize web visitors in the past and I’ve never seen it done as well as Crazy Egg does it.

Crazy Egg is free to try, I highly recommend giving it a whirl–you won’t regret it.

My one small gripe is I’m not very fond of the name Crazy Egg. I’m thinking that’s the original reason this slipped under my radar. Not very descriptive and not very memorable.

I’ve had to look up the name 3 times just today! Maybe it’s just been a long week, however.

Note: Because I signed up for the invitation I’ve been granted the “Basic” plan. I’m not sure what advanced features are offered here and not on the “Free” plan, but it should be enough to give you an idea of the service.